Click here to download
EDUCATION
Ph.D. in Marketing (December 1990), Graduate School of Business, University of North Carolina at Chapel Hill. Dissertation: An Ecological Niche Theory Approach to the Assessment of Brand Competition in Fragmented Markets.
MA. In Economics (December 1984), Graduate School, University of Utah. Thesis: Defense Expenditures and Economic Growth in Latin America: 1968-1973.
B.S. in Economics, (December 1982) College of Social Behavior, University of Utah
EMPLOYMENT
7/96-Present Associate Professor of Marketing, University of Massachusetts at Amherst
7/01-8/01 Visiting Erskine Fellow in Management, University of Canterbury, Christchurch
New Zealand
7/92-7/96 Assistant Professor of Marketing, University of Massachusetts at Amherst
7/90-6/92 Visiting Assistant Professor of Marketing, University of North Carolina at Chapel Hill
6/86-6/87 Market Analyst, First Deposit Corporation, San Francisco, CA.
2/85-2/86 Assistant Actuarial Analyst, Fireman's Fund Insurance, Novato, CA.
11/82-6/83 Economist, State of Utah Economic Planning Office, SLC, UT.
1979-1981 Ski Instructor, Department of Physical Education, University of Utah, SLC, UT.
HONORS AND RECOGNITIONS
2008-2009 College Outstanding Research Award, University of Massachusetts Amherst
2009 – Best Paper Award, Direct Marketing Education Foundation Annual Conference
2003-Outstanding Paper Award, Association for Health Care Research 22nd Annual Conference
1999-Best Paper Award, Ethical and Societal Issues in Marketing and Consumer Relationships Track , Winter AMA
1999-Best Paper of Conference Award, Association for Health Care Research 18th Annual Conference.
1993-1994 Outstanding College Teaching Award, University of Massachusetts at Amherst
1992 Advertising Education Foundation Visiting Professor
1989 American Marketing Association Doctoral Consortium Fellow.
Graduated Magna Cum Laude (1982).
Phi Kappa Phi (1982).
PUBLICATIONS
Journal Articles
Peltier, James, George R. Milne, Joseph Phelps and Jennifer T. Barrett (2009), “Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer-Seller Relationships, Journal of Marketing Education (forthcoming, conditional acceptance)
Milne, George R. and Shalini Bahl (2009), “Are There Differences among Consumers’ and Marketers’ Privacy Expectations? A Segment and Technology Level Analysis,” Journal of Public Policy and Marketing (forthcoming).
Bahl, Shalini and George R. Milne (2009), “Talking to Ourselves: A Dialogical Exploration of Consumption Experiences,” Journal of Consumer Research (forthcoming, conditional acceptance).
Milne, George R. Andrew J. Rohm, and Shalini Bahl (2009), “If It’s Legal, Is It Acceptable?: Consumer Reactions to Online Covert Marketing,” Journal of Advertising (forthcoming).
Milne, George R., Lauren Labrecque and Cory Cromer (2009), “Toward an Understanding of the Online Consumer’s Risky Behavior and Protection Practices,” Journal of Consumer Affairs, (forthcoming).
Phelps, Joseph and George R. Milne (2009), “Integrated Marketing Communications and New Media: A Global Basis for Consideration of Emerging Privacy Issues,” International Journal of Integrated Marketing Communications, 1:1, 84-93.
Peltier, James, George R. Milne, and Joseph Phelps (2009), “Information Privacy Research: Framework for Integrating Multiple Public, Information Channels and Responses”, Journal of Interactive Marketing, 23:2, 191-205..
Milne, George R., Shalini Bahl, and Andrew J. Rohm (2008), “Toward a Framework for Assessing Covert Marketing Practices,” Journal of Public Policy and Marketing, 22:1 (Spring), 57-62.
Milne, George R., Joseph Phelps, and James Peltier (2008), “Incorporating Privacy in Advertising Education: A Mulitchannel and Multiple Public Perspective,” Journal of Advertising Education, 12:2.
Milne, George, Mary J. Culnan, and Henry Greene (2006), “A Longitudinal Assessment of Online Privacy Notice Readability,” Journal of Public Policy and Marketing, 25:2, 238-249.
Greene, Henry and George R. Milne (2005), 'Alternative Data Sources in Targeted Marketing: The Value of Exographics,’ Journal of Targeting, Measurement and Analysis for Marketing, 14, 33-46.
Milne, George and Mary J. Culnan (2004), “Strategies for Reducing Online Privacy Risks: Why Consumers Read [Or don’t Read] Online Privacy Notices” Journal of Interactive Marketing, 18:3 15-29.
Milne, George R., Andrew J. Rohm, and Shalini Bahl (2004), “Consumers’ Protection of Online Privacy and Identity.” Journal of Consumer Affairs, 38:2, Winter. 217-232
Rohm, Andrew, Vishal Kashyap, Thomas Brashear, and George R. Milne (2004), “The Use of Online Marketplaces for Competitive Advantage: A Latin American Perspective.” Journal of Business and Industrial Marketing (Forthcoming 19:6
Milne, George R. and Andrew J. Rohm (2003), “The 411 on Mobile Privacy,” Marketing Management, July/August 41-45.
Rohm, Andrew and George R. Milne (2004), “Investigating Internet Channel Opportunities and Challenges: Managers Experiences Across Five Industries,” Journal of Managerial Issues, Winter 25:4, 467-485.
Milne, George (2003), “How Well Do Consumers Protect Themselves from Identity Theft?” Journal of Consumer Affairs, Winter 37:2,
Milne, George R. and Mary J. Culnan (2002), “Using the Content of Online Privacy Notices to Inform Public Policy: A Longitudinal Analysis of the 1998-2001 U.S. Web Sweeps,” The Information Society, 18:5, 345-360.
Rohm, Andrew J. and George R. Milne, “Just What the Doctor Ordered: The Role of Information Sensitivity and Trust in Reducing Medical Information Privacy Concern,” Journal of Business Research (2002,).
Milne, George R. and Andrew Rohm (2000), “Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-in and Opt-out Alternatives,” Journal of Public Policy and Marketing, 19:2 (Fall) 238-249.
Milne, George R. (2000), “Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue,” Journal of Public Policy and Marketing, 19:1 (Spring), 1-6.
Milne, George R. and Maria-Eugenia Boza (1999), “Consumers’ Trust and Concern About Organizations Use of Personal Information in Direct Marketing,” Journal of Interactive Marketing, 13:1 (Winter), 7-24. [Also in Marketing Science Institute Report
No 98-117 (Sept. 1998)] [Reprinted in “Internet Marketing: Readings and Online Resources, Paul Richardson, McGraw Hill)]
Gordon, Mary Ellen and George R. Milne (1999), “Selecting the Dimensions that Define Strategic Groups: A Novel Market-Driven Approach,” Journal of Managerial Issues, 11:2 (Summer), 213-33.
Milne, George R. (1997), “Consumer Participation in Mailing Lists: A Field Experiment,” Journal of Public Policy and Marketing , 16(2) Fall, 298-309. [Also in Marketing Science Institute, Report No. 96-107 (May 1996)].
Milne, George R., Easwar S. Iyer, and Sara Gooding-Williams (1996), "Environmental Organization Alliance Relationships Within and Across Nonprofit, Business and Government Sectors." Journal of Public Policy and Marketing, 15:2 (Fall).
Mullen, Michael, George R. Milne, and Nicholas Didow (1996), "Determining Cross Cultural Metric Equivalence in Survey Research: A New Statistical Test," Advances in International Marketing., Vol. 8, 145-158.
Milne, George R. James Beckman, and Marc L. Taubman (1996), "A Study of Consumer Privacy and Attitudes Toward Direct Marketing in Argentina." Journal of Direct Marketing 10:1 (Winter) 22-33.
Mullen, Michael R., George R. Milne and Patricia Doney (1995), "An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note" Journal of International Marketing 3:1, 45-62.
Bloom, Paul N., George R. Milne and Robert Adler (1994), "Avoiding Misuse of New Information Technologies: Legal and Societal Considerations," Journal of Marketing, 58:1 (January) 98-110.
Milne, George R. (1994), "A Magazine Taxonomy Based on Customer Overlap," Journal of the Academy of Marketing Science, 22:2 (Spring) 170-179.
Milne, George R. and Mary Ellen Gordon (1994), "A Segmentation Study of Consumers' Attitudes Toward Direct Mail," Journal of Direct Marketing, 8:2 (Spring) 45-52. Article in condensed form was reprinted as “Increasing Direct Mail Efficiency through Customer Segmentation,” Stores: Retailing Review, (University of Florida Center for Retailing Education and Research).
Mason, Charlotte H. and George R. Milne (1994), "An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies," Journal of Business Research, 31, 163-170.
Milne, George R. and Mary Ellen Gordon (1993), "Direct Mail Privacy-Efficiency Tradeoffs within An Implied Social Contract Framework," Journal of Public Policy and Marketing, 12:2 (Fall), 206-215.
Milne, George R. (1992), "A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases" Journal of Public Policy and Marketing, 11:2 (Fall) 90-100.
Milne, George R. and Charlotte H. Mason (1990), "An Ecological Niche Theory Approach to the Measurement of Brand Competition", Marketing Letters 1:3, 267-281.
Conference Papers
Milne, George, Cory Cromer, and Mary J. Culnan (2006), “Cyberactivism: Consumer Strategies for Addressing Privacy Concerns,” 2006 Marketing and Public Policy Conference Proceedings, Ingrid M. Martin, David W. Stewart, and Michael Kamins, editors. American Marketing Association. (Vol. 16) p. 192-201
Milne, George and Shalini Bahl (2006), “Understanding Marketer and Consumer Attitudinal Differences in Regulating Privacy Boundaries Admist Changing Technologies,” , Ingrid M. Martin, David W. Stewart, and Michael Kamins, editors. American Marketing Association. (Vol. 16) p. 3
Machintosh, Megan and George R. Milne (2006), “Stowe Mountain Resort’s Triple A’s Program: The Case for Safety. Advances in Health Care Research, Hair Joe F., J Michael Weber and Ronald Hoverstad, editors, Madison, WI: Ominpress.
MacIntosh, Megan and George R. Milne (2005), “ Cultural Impact on Adherence to Safety Programs,” Advances in Health Care Research, Hair Joe F., J Michael Weber and Ronald Hoverstad, editors, Madison, WI: Ominpress.
Keller, Sarah, Andrew Rohm and George R. Milne (2003), “Health-Related Segmentation Among Runners: Associations Between Advertising Execution and Motivational Message.” Advances in Health Care Research, Hair Joe F., J Michael Weber and Ronald Hoverstad, editors, Madison, WI: Ominpress.
Rohm, Andrew and George R. Milne (2002), “Expanded Channel Opportunities Using the Internet: Experiences of Five Firms.” Winter AMA Proceedings, 13, 8-14.
Milne, George R., Mary J. Culnan, and Easwar Iyer (2001), “A Methodological Note on Assessing Web Sweeps with Longitudinal Research Designs,” Marketing and Public Policy Conference Proceedings 2001, Ron Paul Hill and Charles R., Taylor editors, Vol. 11, American Marketing Association: Chicago, IL, 60-67.
Milne, George R. (2001), “Lessons from Using Discussion Forums in Undergraduate Business Courses,” Enhancing Knowledge Development in Marketing., Stephen J. Grove and Greg W. Marshall editors. (American Marketing Association, Chicago), 412-420.
Milne, George R (2001), “Privacy Protection and Personal Information Collection on Health Websites,” Advances in Health Care Research, Hair Joe F., J Michael Weber and Ronald Hoverstad, editors, Madison, WI: Ominpress.
Rohm, Andrew and George R. Milne (1999), “Consumers’ Privacy Concerns About Direct Marketers Use of Personal Medical Information,” Advances in Health Care Research, Joe Hair Jr. (ed), (Madison WI: Association for Health Care Research, Omnipress), p 27-37.
Milne, George R. , Andrew J. Rohm, Maria-Eugenia Boza, (1998) “Trust Has to be Earned: An Exploration into the Antecedents of Trust in Database Marketing,” Frontiers of Direct Marketing Research, John Wiley (Joe Phelps, ed), 31-44.
Rohm, Andrew J. and George R. Milne (1998), “Emerging Marketing and Policy Issues in Electronic Commerce: Attitudes and Beliefs of Internet Users,” 1998 Marketing and Public Policy Conference Proceedings. (Vol. 8 1998), Alan Andreason, Alex Simonson, and N. Craig Smith, editors. American Marketing Association. 73-79.
Kashyap, Rajiv and George R. Milne (2000), “A Data Driven Model for Evaluating Brand Exit,” Marketing in a Global Economy, Jaqueline Pels and David Stewart eds. (American Marketing Association: Chicago) 75-80.
Gladden, James M., George R. Milne, and Mark A. McDonald (1997), “Biases in Self Reports of Zip Codes and Zip+4 in Geodemographic Segmentation,” Proceedings of the Biennial World Marketing Congress. Vol. VIII, Samsina MD. Sinin, Ajay K. Marai, eds, 78-87.
Beckman, James, George R. Milne, Norton E. Marks, and Marc L. Taubman (1995), "Privacy, The Marketing Concept, Marketing Channels, and Data Collection: Suggestions. Proceedings of the Seventh Bi-Annual World Marketing Conference, Vol. VII-II, K.Grant and I. Walker eds., 40-43.
Workman, John P. and George R. Milne (1994), "Breaking Free of Institutional Business Practices: Theory, Field Observations, and Implications." Proceedings of the Winter AMA, 232-237.
McKeage, Kim K.R., Mary Ellen Gordon, and George R. Milne (1994), "An Integrated Approach to Course Design: Theory Meets Marketing Management," AMA Educator Proceedings, Ravi Achrol and Andrew Mitchell, eds., 35-41.
Bloom, Paul N. and George R. Milne (1991), "Historical Perspectives on Funding Opportunities in Consumer Research," Rebecca H. Holman and Michael R. Soloman, editors, Advances in Consumer Research, 18, 255-61.
Milne, George R. (1989), "A Systems Approach for Evaluating Competitive Parity," (1989) in Marketing: Positioning for the 1990's, Robert L. King, Editor, Charleston, SC: Southern Marketing Association, 434-7.
Research Reports
Ball, Leslie, George R. Milne, Susan C. Milne (1999), “Measuring Internet Presence: How do Massachusetts Companies Compare with Nation’s Best,” Massachusetts Benchmarks, 2:4, 18-22
Milne, George R. and Maria-Eugenia Boza (1998), “A Business Perspective on Database Marketing and Consumer Privacy Practices,” Marketing Science Institute Report No. 98-110 (June).
Milne, George R. and Charlotte H. Mason (1994), "A Niche Share Approach for Assessing Brand Performance and Identifying Competitive Groups." Marketing Science Institute Technical Report No. 94-107 (May).
Bloom, Paul N., George R. Milne, Robert Adler (1992) "A Framework For Identifying the Legal and Political Risks of Using New Information Technologies to Support Marketing Programs," Marketing Science Institute Commentary (February) No. 92-102.
Book Chapters
Bahl, Shalini and George R. Milne (2006), “Mixed Methods in Interpretive Research: An Application to the Study of the Self Concept,” Handbook of Qualitative Research, Russell Belk, editor.
Milne, George R., Frank J. Franzak, John Butler, and Andrew Rohm (2004), “Sears Roebuck and Company” Readings and Cases in Integrated Marketing Communications, J. Steven Kelley and Susan K. Jones, editors, Racom Communications., p. 334-46
Milne, George R. (2001), “The Effectiveness of Self-Regulated Privacy Protection: A Review and Framework for Future Research,” Handbook of Marketing and Society, Paul N. Bloom and Gregory T. Gundlach, eds. (Sage Publications, Inc., Thousand Oaks, CA), 462-485.
Bloom, Paul N., Robert Adler and George R. Milne (1994), "Identifying the Legal and Ethical Risks and Costs of Using New Information Technologies to Support Marketing Programs,"pp. 289-305 in The Marketing Information Revolution, Robert Blattberg,
Rashi Glazer, and John Little (eds.), Harvard Business School Press: Boston, MA.
Abstracts
Milne, George and Shalini Bahl (2006), “Understanding Marketer and Consumer Attitudinal Differences in Regulating Privacy Boundaries Admist Changing Technologies,” , Ingrid M. Martin, David W. Stewart, and Michael Kamins, editors. American Marketing Association. (Vol. 16) p. 3
Greene, Henry and George R. Milne (2005), “Evaluating Response Model Performance,” DMEF Conference Proceedings
Greene, Henry and George R. Milne (2004),”Seeing the Forest and the Trees: Exographic Data in Database Marketing.” DMEF Conference Proceedings
Rohm, Andrew, and George R. Milne (2004), An Approach for Quantifying Qualitative Self-Concept Data in Marketing Communications Research, in Society for Marketing Advances.
Milne, George R., Maria-Eugenia Boza, and Andrew Rohm (1999), “Controlling Personal Information in Marketing Databases: A Consumer Perspective,” Proceedings of Winter AMA, p. 107 [Best Conference Track Paper-Ethical and Societal Issues in Marketing and Consumer Relationships Track]
Mullen, Michael, George R. Milne and Nicholas Didow (1994), "Caution: Comparison of Means Across Groups May Be Hazardous to Your Business Success." Proceedings of Winter AMA, 53-54.
Mullen, Michael and George R. Milne (1993), "A Time Lagged Model of the Effects of International Trade on Economic Growth and Meeting Basic Human Needs," Journal of Macromarketing 13:2 (Fall), 88-89.
Milne, George R. (1989), "Managerial Signalling Behavior in Monopolistic Competition," Enhancing Knowledge Development in Marketing, (1989) Paul Bloom and Bart Weitz, Editors, 1989 American Marketing Association Educator's Proceedings, 109.
Edited Journals and Proceedings
1997 Marketing and Public Policy Conference Proceedings, Volume 7, Chicago IL: American Marketing Association, Easwar Iyer and George R. Milne, editors.
Journal of Public Policy and Marketing, Special Issue editors, Easwar Iyer and George R. Milne.
Journal of Public Policy and Marketing, Special Issue Editor (Spring 2000). George R. Milne.
PRESENTATIONS
Invited
Privacy Notices: Food Labels for Information Exchange, Bentley College (March 28, 2002).
Privacy in Database Marketer-Consumer Information Interactions, University of Canterbury, Christchurch New Zealand (July 18, 2001).
Sport Sponsorship: The Role of Personality Matching (with Mark McDonald) Hitotsubashi University, Tokyo, Japan (June 2000).
The Role of Personality Matching in Professional Sport (with Mark McDonald) Aispo, Tokyo, Japan (June 2000)
“Report on Commissioned Research on Privacy,” Direct Marketing Educators Conference, New Orleans. (October 26, 1996).
Conference
“The Readability of Online Privacy Notices (with Mary Culnan),” 2005 Marketing and Public Policy Conference, Washington, DC (May 21, 2005).
“Toward a Multidimensional Understanding of Privacy and the Paradoxes of Technology (with Shalini Bahl),” 2005 Marketing and Public Policy Conference, Washington, DC (May 21,2005).
“An Approach for Quantifying Qualitative Self-Concept Data in Marketing Communications Research (with Andrew Rohm), Society of Marketing Advances, St. Petersburg, Fl (November 2004).
“Assessing Online Privacy Notices,” AMA Summer Educators’ Conference, Boston, (August 8, 2004)
“Looking Deeper: The Role of Privacy in Consumer Behavior” (with Shalini Bahl) 2004 Marketing and Public Policy Conference, Salt Lake City, UT (May 21, 2004)
“Privacy Issues and HIPAA” 2004 Marketing and Public Policy Conference, Salt Lake City, UT (May 21, 2004)
“How Well Do Consumers Protect Themselves from Identity Theft?” 2002 Marketing and Public Policy Conference, Atlanta, GA (June 3, 2002)
“A Market Segmentation Study of Runner Motivations and Health Benefits,” Association for Health Care Research Conference, Big Sky, MT. (March, 2002).
“Lessons from Using Discussion Forums in Undergraduate Business Courses,” Enhancing Knowledge Development in Marketing., 2001 AMA Educator’s Conference, Washington, D.C. (August 14, 2001)
“A Methodological Note on Assessing Web Sweeps with Longitudinal Research Designs,” 2001 Marketing and Public Policy Conference, Washington, D.C. (June 3, 2001).
“Privacy Protection and Personal Information Collection on Health Websites,” Association for Health Care Research Conference, Sante Fe, New Mexico (March 21, 2001).
“Is Self-Regulation Protecting Online Privacy?: A Methodological Assessment of the Web Sweeps,” 2001 AMA Winter Educator’s Conference, Scottsdale, Arizona (February 18, 2001).
“A Data Driven Model for Evaluating Brand Exit, 2000 International Marketing Educators Conference, Buenos Aires, Argentina (June 28, 2000).
“Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices,” 1998 Marketing and Public Policy Conference, Washington D.C. (June 6, 1998)
“Emerging Marketing and Policy Issues in Electronic Commerce: Attitudes and Beliefs of Internet Users,” 1998 Marketing and Public Policy Conference, Washington D.C. (June 6, 1998 - with Andrew Rohm)
“Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices,” School of Management Mini-Research Conference, Amherst, MA (January 30, 1998).
“Database Marketing and Consumer Privacy,” Direct Marketing Educators Conference, Chicago (October 5, 1997).
“Biases in Self Reports of Zip Codes and Zip+4 in Geodemographic Segmentation,” 1997 World Marketing Congress, Maylasia.(with James Gladden and Mark McDonald).
"Measuring the Strategic and Financial Impact of Reverse-Cannibalization in the Context of Line Pruning," 1995 Marketing Science Conference, Syndey, Austrailia.
"Privacy, The Marketing Concept, Marketing Channels, and Data Collection: Suggestions" 1995 World Marketing Conference, Melbourne, Australia.
"Influencing Environmental Policy and Market Behavior Through Alliances in the Political Marketplace." 1995 Marketing and Public Policy Conference, Atlanta, GA.
"International Direct Marketing: Report on the Idea of Privacy in Argentina," Academic Session of the 77th Annual Meetings of Direct Marketing Association: San Francisco (paper presented by James Beckman).
"An Approach for Identifying Cannibalization Within Product Line Extensions and Mult-Brand Strategies" (with Charlotte Mason) 1994 Marketing Science Conference, Tuscon, AZ.
"Caution: Comparison of Means Across Groups May Be Hazardous to Your Business Success" (with Michael Mullen) 1994 Winter AMA Educators Conference, St. Petersburg, FL.
"Direct Mail Privacy-Efficiency Tradeoffs within an Implied Social Contract Framework" 1993 Public Policy and Marketing Conference, East Lansing, MI.
"A Multiple Resource Base Market Structure Approach," 1992 Marketing Science Conference, London, England.
"A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases" 1992 Public Policy and Marketing Conference, Washington D.C.
"Identifying the Legal and Ethical Risks and Costs of Using New Information Technologies to Support Marketing Programs," (1991 with Paul Bloom and Robert Adler). Marketing Science Institute Mini-conference on Policy Issues in Gathering and Using Data on Consumers, Boston, MA.
"Using Population Ecology Theory to Assess and Predict Brand and Market Level Performance" 1991 Marketing Science Conference, Wilmington, DL.
"Using Population Ecology to Assess Competitive Position" (with Charlotte Mason). 1990 Marketing Science Conference, Champagne, IL.
"Managerial Signaling Behavior in Monopolistic Competition," American Marketing Association Summer Educators Conference (1989), Chicago, Il.
RESEARCH/TEACHING GRANTS
$15,000 Cypres Research Fund—Awarded 6/14/01 (with Mary Culnan, Bentley College).
$2,000 Service Learning Fellow Grant –Awarded 9/15/00 ($15,000 to Marketing Department)
$4,000 School of Management 2001 Summer Research Grant (University of Massachusetts, Amherst)
$41,000 Marketing Science Institute funding (1996) for “Business Privacy Practices and Consumer Sensitivity to Privacy Issues. “
$ 4,500 School of Management 1997 Summer Research Grant (University of Massachusetts, Amherst).
$3,000 School of Management 1996 Summer Research Grand (University of Massachusetts, Amherst).
$600 Faculty Research Grant for Conference / Performance Travel (6/25/95).
$2,500 MSI funding for "Niche Theory and Brand Competition" project (George Milne and Charlotte Mason), Complete 3/15/94.
$750 Graduate School Support for Pilot Study Research -- University of Massachusetts Amherst. (5/5/93).
$5,000 MSI funding for "Identifying the Boundaries of Fair Play in Using New Information Technologies" project, (Paul Bloom, George Milne, and Robert Adler). Completed 9/15/91.
RESEARCH PROJECTS
Working Papers
Milne, George R. and Shalini Bahl “The Impact of Marketing Technologies and Privacy Requirements on Consumer and Marketer Expectations for Information Exchanges.”
Bahl, Shalini and George R. Milne, “Who is the Consumer? Exploring Consumption Experiences From the Lens of Multiple Selves.”
Greene, Henry and George R. Milne, “Assessing Model Performance: Computing the Gini Coefficient and the Appropriate Standard Error.”
Ongoing Research Projects
Covert Marketing (with Andrew Rohm and Shalini Bahl).
The Online Privacy Paradox, Tuning In, Tuning Out, and When John Becomes Jane. (with Cory Cromer and Sandeep Krishnamurthy).
Consumer Metaphorical Representations of Private Time, Space, and Information (with Shalini Bahl, and Ereni Markos).
“Artificial and Natural Consumption” (with Shalini Bahl and Jenny Mish).
Implications of Multiple Selves for Marketing Research (with Shalini Bahl).
TEACHING
Doctoral Seminars:
Marketing Management and Strategy: (SOM 894)
Applied Multivariate Methods (SOM 805)
Research Methods and Measurement in Marketing (SOM 892)
Research Process in Marketing (SOM 892)
Current and Classics in Marketing
Theory and Science in Marketing (SOM 851)
Professional Seminar Development in Marketing
Masters
Internet Marketing
Direct Marketing
Marketing Mangement
Marketing Research
Traditional and Online Survey Design
Undergraduate
Introduction to Business
Marketing Research
Internet Marketing
Marketing Management
Direct Marketing
International Business: Marketing Module
DISSERTATION SUPERVISION:
Dissertations Chaired in Marketing
Gordon, Mary Ellen (1995), Strategic Alliance Outcomes: The Role of Strategic Fit.
Kashyap, Rajiv (1997), Measuring Reverse Cannibalization: Stategic Implications for Category and Product Line Management.
Rohm, Andrew (2001), “An Investigation of the Internet’s Impact on Marketing Channel Relations.
Boza, Maria-Eugenia (2004 est.), “Cultures of Shopping: Meanings, Experiences, and Games over Shopping in Contemporary Metropolitan Washington D.C. Retailscape.”
Greene, Henry (2005), “A Statistic For Measuring Response Model Performance: Determining the Significance of the Gains Chart.”
Dissertation Committees
Mullen, Michael (1992), The Role of International Marketing Channels in Economic Development: A Structural Analysis of the Effects of Exporting and Importing on Economic Level and Basic Needs
Antes, David (1995), “Product Complexity and Customer Satisfaction,”
McKeage, Kim (1995), “Managing the Retail Salesforce for Superior Service Quality,”
Banerjee, Bobby (1995), “Managerial Perceptions of Corporate Environmentalism: Antecedents, Consequences, and Implications for Marketing Strategy
Watson, Adrew (2000) “Core Competence Orientation,”
Thuhang Thi Tran (2004), “Capability Building and Performance,”
Latham, Scott (2005 est.), “Bankruptcy and Strategy”
PROFESSIONAL SERVICE
Special Issue Editor: Journal of Public Policy and Marketing (Spring 2000)
Editorial Review Board: Journal of Public Policy and Marketing (1998-2004)
Journal of Interactive Marketing (Ad Hoc Reviewer 2002- 2004).
Journal of Consumer Affairs (Ad Hoc reviewer: 2003,2004).
Co-Chair of 1997 Public Policy and Marketing Conference. May 16-17, Boston, MA.
Marketing and Public Policy Conference Program Committee (1996- 2001).
Journal of Marketing, Ad Hoc Reviewer (2000- 2002).
Journal of Public Policy and Marketing (Ad hoc reviewer: 1993-1997).
The Information Society (Ad hoc reviewer 2000, 2003,2004).
Organizational Science (Ad hoc reviewer: 1996).
Academy of Management Journal (Ad hoc reviewer: 1996).
Journal of Advertising (Ad hoc reviewer: 1994).
Marketing and Public Policy Conference Reviewer (1992-1997, 2001), Session Chair (1996), Discussant (1993).
Direct Marketing Educator Foundation Conference Reviewer (2000, 2001).
AMA Doctoral Dissertation Competition: Reviewer (1996)
AMA Summer Educators Conference: Reviewer (1994-1996, 2004).
AMA Winter Educators Conference: Reviewer (1994, 1997)
Academy of Marketing Science Conference Reviewer (1994, 1997)
Academy of Marketing Science World Marketing Conference (Session Chair, 1995)
APPENDIX: GEORGE R. MILNE -- SPORT MARKETING RESEARCH
PUBLICATIONS
Books
Milne, George R. and Mark A. McDonald (1999), Sport Marketing: Managing the Exchange Process (Sudbury, MA: Jones and Bartlett Publishers)
[Reviewed in Journal of Sport Management (2000), 14:2, 188-190.]
[Reviewed in Sport Marketing Quarterly (1999), 8:3, 61-62.]
[Reprinted in Japanese, 2000]
McDonald, Mark A. and George R. Milne (1999), Cases in Sport Marketing. (Sudbury, MA: Jones and Bartlett Publishers)
[Reviewed in Sports Marketing Quarterly (1999), 8:3, 59-60.]
[Reprinted in Korean, 2000]
Journal Articles
Rohm, Andrew J., George R. Milne, and Mark A. McDonald (2005), “A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry.” Sports Marketing Quarterly (forthcoming).
McDonald, Mark A., George R. Milne, and JinBae Hong (2002), “Motivational Factors for Evaluating Sport Spectator and Participant Markets,” Sport Marketing Quarterly 11:2, 100-113.
Rohm, Andrew J., George R. Milne, and Mark A. McDonald (2002) "A Market Segmentation Study of Runner Motivations and Health Benefits" Advances in Health Care Research, Joe F. Hair, Michael Weber and Ronald Hoverstad eds, (Madison, WI: Omnipress)
Milne, George R. and Mark A. McDonald (2000), “Marketing Safety: Ski Industry Response to Perceived Snowboarding Threat,” Advances in Health Care Research, Joe F. Hair, Michael Weber and Ronald Hoverstad eds, (Madison, WI: Omnipress)
Gladden, James M. and George R. Milne (1999) “Examining the Importance of Brand Equity in Professional Sport,” Sports Marketing Quarterly.8:1, 21-29.
Musante, Michael, George R. Milne and Mark A. McDonald (1999), “Sport Sponsorship: The Role of Personality Matching” International Journal of Sports Marketing and Sponsorship. 1:1, 32-47.
Gladden, James, George R. Milne, and William Sutton (1998) “A Conceptual Framework for Assessing Brand Equity in Division I College Athletics” Journal of Sport Management. 12:1, 1-19.
Milne, George R. and Mark A. McDonald (1997), “Introduction to the Special Issue on Relationship Marketing in Sport,” Sport Marketing Quarterly, 6:2, 4.
McDonald, Mark A., and George R. Milne (1997), “A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises,” Sport Marketing Quarterly, 6:2, 27-32.
Sutton, William A., Mark A. McDonald, George R. Milne and John Cimperman (1997), “Creating and Fostering Fan Identification in Professional Sports,” Sport Marketing Quarterly, 6:1, 15-22.
Milne, George R., Mark A. McDonald, William A. Sutton, and Rajiv Kashyap (1996), "A Niche-Based Evaluation of Sport Participation Patterns," Journal of Sport Management, 10:4, 417-434.
Milne, George R., William A. Sutton, Mark A. McDonald (1996), "Niche Analysis: A Strategic Tool for Sport Managers," Sport Marketing Quarterly, 5:3, 15-22.
McDonald, Mark A., William A. Sutton, and George R. Milne (1995), "TEAMQUALTM: Measuring Service Quality in Professional Team Sports," Sports Marketing Quarterly 4:2, 9-16.
Other Publications and Abstracts
Milne, George R., William A. Sutton, Mark A. McDonald (1997), “Success with Surveys,” Athletic Management, June/July, 12.
Sutton, William A., Mark A. McDonald, and George R. Milne (1997), “Escalating Your Fan Base” Athletic Management, April/May.
McDonald, Mark, George R. Milne, William Sutton (1997), 1997 Sports Marketing Industry Compensation Study (Chicago, IL:Team Marketing Report).
McDonald, Mark A., William A. Sutton, George R. Milne (1995), "Measuring Service Quality in Professional Sports", Proceedings of the Seventh Bi-Annual World Marketing Conference, Vol. VII-I, K.Grant and I. Walker eds., 99.
McDonald, Mark A., George R. Milne, and William A. Sutton (1995), "Understanding the Sport Consumer: The Development of Constructs of Measuring Motivations," Proceedings of the Seventh Bi-Annual World Marketing Conference, Vol. VII-II, K.Grant and I. Walker eds., 58.
Presentations
Sport Sponsorship: The Role of Personality Matching (with Mark McDonald) Hitotsubashi University, Tokyo, Japan (June 2000).
The Role of Personality Matching in Professional Sport (with Mark McDonald) Aispo, Tokyo, Japan (June 2000).
“What’s Winning Worth?” North American Society of Sport Management, 12th Annual Conference-1997, (with Jay Gladden, William Sutton, Mark A. McDonald), San Antonio TX.”
“A Conceptual Framework for Assessing Brand Equity in College Athletics” North American Society for Sport Management, 11th Annual Conference-1996, (with Jay Gladden and William Sutton), Fredericton, New Brunswick, Canada.
“An Expanded Lifetime Value Model for Measuring Service Quality,” North American Society for Sport Management, 11th Annual Conference-1996, (with Mark McDonald and William Sutton), Fredericton, New Brunswick, Canada.
“Motivational Typologies for Evaluating Sport Spectator and Participant Markets,” North American Society for Sport Management, North American Society for Sport Management, 11th Annual Conference-1996, (with Mark McDonald and William Sutton), Fredericton, New Brunswick, Canada.
"Evaluation Competition in the Sport and Fitness Market," 1996 Winter American Marketing Association Meetings, (with Rajiv Kashyap, Mark McDonald, and William Sutton), Hilton Head, SC
"Measuring Service Quality in Professional Sports", 1995 World Marketing Conference, (with Mark McDonald and William Sutton) Melbourne, Australia.
"Understanding the Sport Consumer: The Development of Constructs of Measuring Motivations," 1995 World Marketing Conference, (with Mark McDonald and William Sutton). Melbourne, Australia.
Edited Journals
Sport Marketing Quarterly (1997), 6:2, Special Issue editors, George R. Milne and Mark A. McDonald, editors.
Research Grants
$5,000 University of Massachusetts Competitive Faculty Research Grant for "Taxonomy of the Sport Consumer," (George Milne and Mark McDonald), Completed 1/30/95.
Professional Service
Reviewing
Editorial Review Board: Journal of Sport Management (1998-2001)
Editorial Review Board: Journal of Sport Marketing and Sponsorship (1998-2001)
Editorial Review Board: Sports Marketing Quarterly (1995-1997).
Appointments:
12/96-12/97 Adjunct Associate Professor of Sport Studies
University of Massachusetts at Amherst
Dissertations Co-chaired in Sport Studies:
McDonald, Mark A. (1996), “An Expanded Lifetime Value Model for Evaluating Service Quality.” (Dissertation Co-chair: University of Massachusetts, Completed August 1996).
Gladden, James M. (1997), “Evaluating Brand Equity in the Team Sport Setting,” (Dissertation Co-chair: Completed August 1997) |
