George R. Milne - Associate Professor of Marketing

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Papers

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Personal

Papers

Privacy

Peltier, James, George R. Milne, Joseph Phelps and Jennifer T. Barrett (2009), “Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer-Seller Relationships, Journal of Marketing Education (forthcoming, conditional acceptance)

Milne, George R. and Shalini Bahl (2009), “Are There Differences among Consumers’ and Marketers’ Privacy Expectations? A Segment and Technology Level Analysis,” Journal of Public Policy and Marketing (forthcoming).

Milne, George R., Lauren Labrecque and Cory Cromer (2009), “Toward an Understanding of the Online Consumer’s Risky Behavior and Protection Practices,” Journal of Consumer Affairs, (forthcoming).

Phelps, Joseph and George R. Milne (2009), “Integrated Marketing Communications and New Media: A Global Basis for Consideration of Emerging Privacy Issues,” International Journal of Integrated Marketing Communications, 1:1, 84-93.

Peltier, James, George R. Milne, and Joseph Phelps (2009), “Information Privacy Research: Framework for Integrating Multiple Public, Information Channels and Responses”, Journal of Interactive Marketing, 23:2, 191-205..

Milne, George R., Shalini Bahl, and Andrew J. Rohm (2008), “Toward a Framework for Assessing Covert Marketing Practices,” Journal of Public Policy and Marketing, 22:1 (Spring), 57-62.

Milne, George R., Joseph Phelps, and James Peltier (2008), “Incorporating Privacy in Advertising Education: A Mulitchannel and Multiple Public Perspective,” Journal of Advertising Education, 12:2.

Milne, George, Mary J. Culnan, and Henry Greene (2006), “A Longitudinal Assessment of Online Privacy Notice Readability,” Journal of Public Policy and Marketing, 25:2, 238-249.

Milne, George and Mary J. Culnan (2004), “Strategies for Reducing Online Privacy Risks: Why Consumers Read [Or don’t Read] Online Privacy Notices” Journal of Interactive Marketing, 18:3 15-29.

Milne, George R., Andrew J. Rohm, and Shalini Bahl (2004), “Consumers’ Protection of Online Privacy and Identity.” Journal of Consumer Affairs, 38:2, Winter. 217-232

Milne, George R. and Andrew J. Rohm (2003), “The 411 on Mobile Privacy,” Marketing Management, July/August 41-45.

Milne, George (2003), “How Well Do Consumers Protect Themselves from Identity Theft?” Journal of Consumer Affairs, Winter 37:2,

Milne, George R. and Mary J. Culnan (2002), “Using the Content of Online Privacy Notices to Inform Public Policy: A Longitudinal Analysis of the 1998-2001 U.S. Web Sweeps,” The Information Society, 18:5, 345-360.

Rohm, Andrew J. and George R. Milne, “Just What the Doctor Ordered: The Role of Information Sensitivity and Trust in Reducing Medical Information Privacy Concern,” Journal of Business Research (2002,).

Milne, George R. and Andrew Rohm (2000), “Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-in and Opt-out Alternatives,” Journal of Public Policy and Marketing, 19:2 (Fall) 238-249.

Milne, George R. (2000), “Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue,” Journal of Public Policy and Marketing, 19:1 (Spring), 1-6.

Milne, George R. and Maria-Eugenia Boza (1999), “Consumers’ Trust and Concern About Organizations Use of Personal Information in Direct Marketing,” Journal of Interactive Marketing, 13:1 (Winter), 7-24. [Also in Marketing Science Institute Report No 98-117 (Sept. 1998)] [Reprinted in “Internet Marketing: Readings and Online Resources, Paul Richardson, McGraw Hill)]

Milne, George R. (1997), “Consumer Participation in Mailing Lists: A Field Experiment,” Journal of Public Policy and Marketing , 16(2) Fall, 298-309. [Also in Marketing Science Institute, Report No. 96-107 (May 1996)].

Milne, George R. James Beckman, and Marc L. Taubman (1996), "A Study of Consumer Privacy and Attitudes Toward Direct Marketing in Argentina." Journal of Direct Marketing 10:1 (Winter) 22-33.

Milne, George R. and Mary Ellen Gordon (1993), "Direct Mail Privacy-Efficiency Tradeoffs within An Implied Social Contract Framework," Journal of Public Policy and Marketing, 12:2 (Fall), 206-215.

Marketing Topics

Bahl, Shalini and George R. Milne (2009), “Talking to Ourselves: A Dialogical Exploration of Consumption Experiences,” Journal of Consumer Research (forthcoming, conditional acceptance).

Milne, George R. Andrew J. Rohm, and Shalini Bahl (2009), “If It’s Legal, Is It Acceptable?: Consumer Reactions to Online Covert Marketing,” Journal of Advertising (forthcoming).

Greene, Henry and George R. Milne (2005), 'Alternative Data Sources in Targeted Marketing: The Value of Exographics,’ Journal of Targeting, Measurement and Analysis for Marketing, 14, 33-46.

Rohm, Andrew and George R. Milne (2004), “Investigating Internet Channel Opportunities and Challenges: Managers Experiences Across Five Industries,” Journal of Managerial Issues, Winter 25:4, 467-485.

Rohm, Andrew, Vishal Kashyap, Thomas Brashear, and George R. Milne (2004), “The Use of Online Marketplaces for Competitive Advantage: A Latin American Perspective.” Journal of Business and Industrial Marketing (Forthcoming 19:6

Gordon, Mary Ellen and George R. Milne (1999), “Selecting the Dimensions that Define Strategic Groups: A Novel Market-Driven Approach,” Journal of Managerial Issues, 11:2 (Summer), 213-33.

Milne, George R., Easwar S. Iyer, and Sara Gooding-Williams (1996), "Environmental Organization Alliance Relationships Within and Across Nonprofit, Business and Government Sectors." Journal of Public Policy and Marketing, 15:2 (Fall).

Mullen, Michael, George R. Milne, and Nicholas Didow (1996), "Determining Cross Cultural Metric Equivalence in Survey Research: A New Statistical Test," Advances in International Marketing., Vol. 8, 145-158.

Mullen, Michael R., George R. Milne and Patricia Doney (1995), "An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note" Journal of International Marketing 3:1, 45-62.

Bloom, Paul N., George R. Milne and Robert Adler (1994), "Avoiding Misuse of New Information Technologies: Legal and Societal Considerations," Journal of Marketing, 58:1 (January) 98-110.

Milne, George R. (1994), "A Magazine Taxonomy Based on Customer Overlap," Journal of the Academy of Marketing Science, 22:2 (Spring) 170-179.

Milne, George R. and Mary Ellen Gordon (1994), "A Segmentation Study of Consumers' Attitudes Toward Direct Mail," Journal of Direct Marketing, 8:2 (Spring) 45-52. Article in condensed form was reprinted as “Increasing Direct Mail Efficiency through Customer Segmentation,” Stores: Retailing Review, (University of Florida Center for Retailing Education and Research).

Mason, Charlotte H. and George R. Milne (1994), "An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies," Journal of Business Research, 31, 163-170.

Milne, George R. (1992), "A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases" Journal of Public Policy and Marketing, 11:2 (Fall) 90-100.

Milne, George R. and Charlotte H. Mason (1990), "An Ecological Niche Theory Approach to the Measurement of Brand Competition", Marketing Letters 1:3, 267-281.