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View Syllabus
(pdf)
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COURSE OBJECTIVES
- TO UNDERSTAND THE DIFFERENCES IN THE
ENVIRONMENTS THAT SURROUND CONDUCTING GLOBAL MARKETING.
- TO ANALYZE THE UNIQUE
ASPECTS OF THE ACTIVITIES OF MARKETING – THE 4 P’S – UNDERTAKEN IN DIFFERENT
COUNTRIES AND CULTURES.
- TO BEGIN TO APPRECIATE THE
COMPLEXITY OF GLOBAL MARKETING IN TODAY’S WORLD.
- DETERMINE SOURCES OF
INFORMATION FOR SOLVING GLOBAL MARKETING PROBLEMS.
- TO LEARN HOW TO DEVISE AND
WRITE A MARKETING PLAN AND ASSIMILATE ALL YOUR KNOWLEDGE OF MARKETING INTO
WRITING A PLAN.
- TO GAIN EXPERIENCE IN
MAKING ORAL, POWERPOINT PRESENTATIONS.
HOW TO CONTACT
PROFESSOR SCHEWE
Charles D. Schewe,
221C SOM, Phone 545.5672 [SOM Office Voice], 545.3858 [SOM Office Fax]
Schewe@mktg.umass.edu
Office Hours:
Tuesdays and Thursday’s 2:30-4, and by appointment.
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YOU ARE RESPONSIBLE FOR ALL ADMINISTRATIVE ANNOUNCEMENTS MADE IN CLASS.
IF CHANGES IN COURSE PROCEDURE, PRESENTATION DATE AND THE LIKE ARE
ANNOUNCED IN CLASS, YOU ARE RESPONSIBLE FOR KNOWING THIS INFORMATION.
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