Marketing 491J
Tools for Professional Success
Fall 2007

Week 1: September 4…Introduction to Course.

Week 2: September 11…Feedback from Client Visits.  Problem Formulation and Business Research.  Gummesson, Chapters 1-3 and Strauss and Corbin, 1-4.

Week 3: September 18…How to Use the Library: Michael Davis, Business Reference Librarian, on conducting Library Database Research.  How to Present and Write for Business: Ms. Gail Cruise on Making Business Powerpoint Presentations; Ms. Gail Cruise on How to Write Business Reports. 

Week 4: September 25…Problem Formulation and Business Research and Quality in Business Research.  Gummesson, Chapters 4-5 and Strauss and Corbin, Chapters 5-7.

Week 5: October 2…How to Analyze Your Data and Conduct Critical Path Analysis.  Evaluative Criteria: A Decision Model to Guide Research.  Evaluating Research Quality—WRNX Report.  Open Coding, Strauss and Corbin, Chapter 8.  [Two Copies of Problem Formulation and Methodology Report Due with Bibliography of References] 

No Class on Tuesday, October 9…Due to Columbus Day, Tuesday is a Monday Class Schedule.

Week 6: October 16…How to Analyze Your Data.  Axial Coding, Strauss and Corbin, Chapter 9.  Critical Path Analysis Revisited.  First 7/7 Due.  [WSJ/Business Week/Fortune Report Due.]

Week 7: October 23…How to Analyze Your Data.  Selective Coding, Strauss and Corbin, Chapter 10.  [Mid-term Team Evaluations Due]

Week 8: October 30…One-on-One Student Meetings with Professor Schewe for Solving Team Problems [WSJ/Business Week/Fortune Report Due.] 

Week 9: November 6…First Presentations.

Week 10: November 13…One-on-One Student Meetings with Professor Schewe for Solving Team Problems.  [WSJ/Business Week/Fortune Report Due].

Week 11: November 20…Second Presentations

Week 12: November 27…Putting Together the Final Report.  [Final WSJ/Business Week/Fortune Report Due].

Week 12: December 4…One-on-One Student Meetings with Professor  Schewe for Solving Team Problems. 

Week 13: December 11…Final Powerpoint Presentations Conducted. [Final Team Evaluations Due.]

Final Presentations Made to Client Companies after Final In-Class Presentation and Before December 20

Final Company Reports Due on December 11

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