QUESTIONNAIRE

Name or Type of business:
1. How many people does your company currently employ?
  Less than 10
  Between 11 and 50
  More than 50
2. What percentage of your annual sales do you spend on computers or software?
  Less than 4%
  Between 4% and 10%
  More than 10%
3. Are you satisfied with the results of this investment?
  Yes
  No
4. Do you use a computer program or an Internet website to perform any of the tasks listed below? (Please select any that apply)
Communicate with staff Market to existing customers (e.g., send customers email coupons)
Communicate with suppliers Collect information about your industry or competition
Record financial information (e.g., use Quick Books) Analyze company data (e.g., use Excel to predict growth)
Use a website to sell products or provide services Network with others (e.g., an industry mailing list)
Place ads on websites other than your own Create a company website
Collect and store customer information Solicit customer feedback
Use the computer for your business in ways not mentioned above:
5. Of the previous list, are there any tasks that you are NOT CURRENTLY using the computer for, but think you MIGHT LIKE to in the future? (Please select any that apply)
Communicate with staff Market to existing customers (e.g., send customers email coupons)
Communicate with suppliers Collect information about your industry or competition
Record financial information (e.g., use Quick Books) Analyze company data (e.g., use Excel to predict growth)
Use a website to sell products or provide services Network with others (e.g., an industry mailing list)
Place ads on websites other than your own Create a company website
Collect and store customer information Solicit customer feedback
6. Which of the following do you find to be barriers in using computers to conduct business. (Please mark an X for any that do.)
  Cost
  Knowledge/Skill
  Organizational Attitudes
  Other (Please specify):
7. If you would like to hear the results of this study, please provide your email address here:

Your participation and effort are sincerely appreciated.

Seamus Gahan
Isenberg School of Management
(413) 549 - 0577
spgahan@som.umass.edu

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